Similar to Nike’s new store in Manhattan’s SoHo, the Miami location is designed to deliver the best of Nike products and personalized, immersive experiences services through a series of unique spaces. These include zones dedicated to running, soccer and basketball where consumers can try out the brand’s latest products.
Other features include an in-store women’s boutique with a treadmill, expanded and enhanced fitting rooms and personal styling service, and a dedicated service space where shoppers can consult with Nike certified store experts. There is also a dedicated space where consumers can connect with one another and experience live in-store programming.
The store design is inspired by the lifestyle of modern sport and features a unique installation from Miami artist Jessy Nite. The artwork — a multimedia combination of painting, custom typography and sculpture—takes inspiration from the vibrant colors of Miami and the power of sport.
The exterior of the building showcases a brise-soleil, a common architectural feature in South America and South Florida used to mitigate the warm afternoon sun. The pattern of the brise-soleil is comprised of two Nike icons: the waffle iron and the Windrunner.
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