The We The Best x Snipes store, a collaboration between music producer and artist DJ Khaled and sneaker retailer Snipes, has opened in Miami.
Located on 673 Collins Ave. in Miami Beach, the concept store totals 6,105 square feet. Its inventory is a combination of Snipes usual sneakers and streetwear, along with merchandise co-branded with Khaled. The grand opening, hosted by Khaled, took place Aug. 3.
The We The Best x Snipes location will also house Khaled’s new office, which includes a fully equipped recording studio. Aspiring Miami artists will be able to record new music within the store and download it directly to their own devices, according to Snipes.
Khaled, best known for his Grammy-award winning music, is the chief creative officer of Snipes. Along with Sven Voth, CEO of Snipes, who is heading the collaboration, Khaled aims to “usher Miami to the forefront of sneaker and streetwear culture.”
“I’ve always had a deep love and connection to sneaker culture and streetwear fashion which is the core essence of this new retail store,” Khaled said. “The community will now have a place not only to come and shop some of the latest brands, but to also have a unique shopping experience like no other.”
The We The Best x Snipes store seeks to take inspiration from Miami’s cultural scene in order to better tailor its retailing experience to residents. Having the store in Miami represents the brand’s intention to blend creativity and inclusivity, as Snipes seeks to connect with the city’s diverse atmosphere, the company said.
Related: Grammy Award-winner DJ Khaled partners with fashion retailer Snipes on South Beach store
“With DJ Khaled’s vision and our resources, we look forward to creating more such unique experiences that resonate deeply with the Miami community, and we are honored to be a part of this dynamic city’s cultural fabric,” said Jim Bojko, President of Snipes USA.
Snipes has 650 locations across the United States and Europe, and offers products from popular brands such as Nike, Jordan, Adidas and New Balance. We The Best x Snipes will be the company’s third location in Miami, joining those on Flagler Street and Washington Ave.
Sarah Perekl, South Florida Business Journal
