Comras Company has signed Culto Fútbol to a prime location at 744 Lincoln Road, marking the Mexican sportswear retailer’s first U.S. store in anticipation of the 2026 North American World Cup.
Founded in Mexico in 2020, Culto Fútbol is known for its extensive collection of soccer apparel, footwear and accessories. The Miami store will feature official jerseys for international teams like Inter Miami CF, Los Angeles FC, Real Madrid, Club America, Tigres and Rayados, and a variety of soccer gear for fans and players of all ages.
Culto Fútbol also operates the official store of Mexico City’s iconic Azteca Stadium, one of Latin America’s largest and most renowned venues. The brand will also open a second U.S. location in Los Angeles.
“Our U.S. expansion is happening at a key time for soccer in North America,” said Adrian Mijares, COO at Grupo Innovasport. “In Miami, we’ve been keeping an eye on the growth and transformation of Lincoln Road. We were drawn to the neighborhood for its international appeal, foot traffic, history and location.”
The opening is scheduled for the summer of 2025. Culto Fútbol’s parent company, Grupo Innovasport, operates over 260 stores across Mexico, including Innvictus, a popular sports lifestyle retailer.
Lincoln Road is experiencing a resurgence with recent additions such as Colombia’s Andrés Carne de Res, HOKA, Miniso, Salt & Straw and Prince Street Pizza, joining established brands like Apple, Zara, Sephora, and Lululemon.
